THE PALACE BAR

Downtown SLC, UT

The Palace is a sports bar on State Street in Salt Lake City, named as an

homage to the old basketball stadium called the Salt Palace where our very own Utah Jazz used to play. 

The Palace's leadership had an idea on what they wanted already, so I collaborated with them to arrive at this handlettered logo and built a brand around it. A friend and I also installed a gold leaf mural of the logo inside the space. This place is chill, groovy, eclectic, and has plenty to offer. From amazing drinks, to sports, to club nights.

Branding

Lettering

Indoor Logo Mural

services