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The Palace SLC

THE PALACE BAR

Salt Lake City, UT

The Palace is a sports bar on State Street in Salt Lake City, named as an

homage to the old basketball stadium called the Salt Palace where our very own Utah Jazz used to play. 

 

The Palace's leadership had an idea on what they wanted already, so I collaborated with them to arrive at this handlettered logo and built a brand around it. A friend and I also installed a gold leaf mural of the logo inside the space. This place is chill, groovy, eclectic, and has plenty to offer. From amazing drinks, to sports, to club nights.

services

Branding

Lettering

Indoor Logo Mural

Credits

Gold Leaf Mural Install by Skylar Chubak aka Letter Queen

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The Palace homage to The Utah Jazz stickers
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Gold Leaf Mural Installation inside The Palace

Letter Queen doing their thing.
Letter Queen doing their thing.

Skylar Chubak installing gold leaf onto the back accent wall of the Palace Bar in SLC.

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Baby Gen installing a single gold leaf sheet
Baby Gen installing a single gold leaf sheet

Skylar showed me how to install one panel of gold leaf. Muuuch harder than it looks, friends!

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Letter Queen doin' their thing.
Letter Queen doin' their thing.

Skylar Chubak installing gold leaf onto the back accent wall of the Palace Bar in SLC.

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The Palace in Gold
The Palace in Gold

This spot was surprisingly difficult to photograph! Guess you'll just have to go see it for yourself and have a beer in my honor.

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