Salt Lake City, UT
Hopkins Brewery is a local (SLC), low-key, brick-lined brewpub located in the hub of Sugarhouse, serving house craft brews, tasting flights & international pub grub. They source local as much as possible, and I truly love them for it...not to mention their killer beer!
If you're in SLC, be sure to stop by. They frequently switch up their drink menu, have live music and other chill-ass events. I'm so proud to collaborate with my friends of Salt Lake Lettering Club to bring Hopkins Beer visuals to life.
Custom Lettered and Painted Beer Boards
In collaboration with Salt Lake Lettering Club
"THE BASIC WITCH"
Pumpkin Chocolate Stout
If Hopkins' Pumpkin Chocolate Stout is "basic", then so am I. I freaking love this beer. It has all the qualities of a beautiful October evening...rich spices, pumpkin, and chocolate. It's basically dessert in a glass.
I had to bring in the witchy vibes with the wooden planchette and tarot card illustrations framing in a sturdy and yet still whimsical lettering style.
Watermelon Lime Gose
This summer beer needed a playful and warm identity, so I tried to do just that with a bouncy baseline with some curls sprinkled into the lettering. The salt gradient drawn into the background doubles as an homage to sandy beaches.
HOPKINS' RYE PILSNER
The name is generic, but rest-assured the beer is not.
I went heavy on the Western theme here, complete with wood-grain letters in a scalloped slab serif paired with a classic monoline script, and icons to nestle it into the space of the board.
"SILENT H'S DUB NECTAR"
This American lager is brewed in honor of Hopkins' cook and resident musician Rhett, also known as Silent H.
I went for all the groovy vibes in this piece with late-60s box letters and fat-bottomed script.
"DON'T USE JELLY"
If you know the song this beer name references, you'll understand why there are 3 "A"s in "Taaangerine".
The style of this one is pretty self-explanatory: it mimics jelly and the beer type is laid out in a melodic line to ideally queue the song to play in the reader's head.